About The THC Shop
Powered by Coastal Herb Co
The THC Shop is under new ownership, now powered by Coastal Herb Co. This is the Atlantic City locals’ shop.
Our team is from Atlantic City. We’re here every day. No out-of-town owners, no corporate nonsense. Just a legacy crew that knows the plant and knows this city. The shop reflects the culture, family, and relationships that built Coastal Herb into what it is today.
We keep it simple: good weed, fair prices, and people who actually give a shit when you walk in the door.
Come through, meet the crew, and see why locals call this home.
Find us a couple blocks from the boardwalk and outlets. Free parking out back. Pull up.
Coastal Herb Co. was never just an idea on paper or some color and script on an image, it’s my life’s work. I built this brand from the ground up, not with endless resources or a cushy safety net, but with grit, hustle, and an unshakable belief that cannabis deserves to be celebrated the way we celebrate food, music, or art, as culture. I’m not here to chase goofy ass trends or play copycat with the big corporate chains. My team and I are here to build something that feels alive. Something that feels like Atlantic City and the shore, raw, real, unapologetic. We’re not hiding who we are! We’re creating spaces where people actually want to be, where the walls speak, the products tell stories, and the customers feel seen. At Coastal, the customer is the center of everything. Their Story is our Craft. When someone walks into one of our shops, they’re not stepping into just another dispensary, they’re stepping into a community, into energy, into something that feels like it was built for them, not just for profit. We carry brands that reflect both legacy and modern culture, because cannabis has roots deeper than the industry wants to admit. Its my goal to ensure we never forget that. Our mission is to honor those roots, to showcase quality above all, and to make sure every person who walks through our doors feels like they’ve found their spot. Coastal Herb Co. is proof that no matter how many obstacles the system throws at us, the red tape, the politics, the greed, we can’t be stopped. We’re here to represent something bigger: a movement, a voice, a future. This isn’t just business to me. It’s personal. It’s for my family, my community, and for every single legacy operator who’s ever been told they don’t belong in this industry. At Coastal, we are a living testament that we all belong here. Come see what we’re about first hand at our flagship location at 1740 Atlantic Ave, Atlantic City, NJ Currently branded as The THC Shop Powered by Coastal Herb.
— Demitrius Costello Founder & CEO, Coastal Herb Co.